Competitive moats Articles — Atticus Li

Atticus Li

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Competitive moats

Articles exploring competitive moats through the lens of behavioral science and experimentation. Practical frameworks for growth leaders who measure in revenue, not vanity metrics.

2 articles

competitive moats Mar 28, 2026 8 min read

Competitive Moats in SaaS: Data, Switching Costs, and Network Effects Compared

Not all moats are created equal. Data advantages, switching costs, and network effects protect your business in fundamentally different ways. Understanding which moat you're actually building changes everything.

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Competitive Moats in SaaS: Data, Switching Costs, and Network Effects Compared

network effects Mar 28, 2026 9 min read

The Network Effect Illusion: When Your Product Doesn't Actually Get Better With More Users

Most SaaS founders claim network effects they don't have. Real network effects are rare, defensible, and structurally different from simple scale advantages. Here's how to tell the difference.

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The Network Effect Illusion: When Your Product Doesn't Actually Get Better With More Users

The PRISM Method → CRO Services → Case Studies →